A word from Dirk about Soundwide
Dear PA & BX users, friends, fans and supporters!
Please find the official press release regarding the Soundwide launch below. But like many times in the past, I wanted to make sure that I personally comment upon and explain to you all what's happening with "Your" Plugin Alliance. After all, our Alliance would be nothing without you. The members who use our products every day, around the globe.
The most important info first: PA and BX are here to stay for good. While we are teaming up with Native Instruments and iZotope, two of my all-time hero companies in our space, none of what PA or BX stand for is going away.
Your plugin licenses and subscriptions are safe, your online masters are where you last found them, and we are about to release a HUGE amount of new plugins and bundles and marketing campaigns. 2022 will be our busiest year ever, and everything we do... we do for you guys.
Lots of exciting Native Instruments and iZotope products will soon be available via the Plugin Alliance, just like we will add some of our products to popular NI & iZo offerings.
Good things take time, and I would like to ask you to give us a bit of time to prepare our upcoming combined platform. It will be like nothing you or I have seen before, but it's not going to be done by the end of this week or this month... :-)
If you haven't read the official Press Release yet, I have copied it below.
And to celebrate the birth of something really special we are giving away 8 FREE plugins from Native Instruments, iZotope, Brainworx, Shadow Hills, Focusrite, Black Box Analog Design!
Please collect your FREE plugins here! And please feel free to share this link with your friends. We welcome everybody at Soundwide, and the same goes for all of our individual brands and websites, of course.
Please stay tuned, and a sincere THANK YOU to all of you who have supported BX and PA in the last 15 years. We wouldn't be here today if it wasn't for YOU!
(on behalf of the PABX & Soundwide Team)
OFFICIAL PRESS RELEASE:
Soundwide on track to becoming the leading audio and music creation ecosystem as the newly named parent company of Native Instruments and iZotope.
Berlin, April 12, 2022 — Today Native Instruments, the leading manufacturer of music creation products, and iZotope, the experts in intelligent audio technology, introduce Soundwide as the new name of their parent company, and welcome several new members to the Soundwide group of brands. Soundwide houses the two industry-leading companies in one unified group, alongside the popular audio plugin platform Plugin Alliance and audio software company Brainworx who have recently joined.
Soundwide’s goal is to make music creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow. Premier brands Native Instruments and iZotope, who joined forces in 2021, will continue to live on as product brands under Soundwide, sharing a collective vision to inspire and empower creators to express themselves and reimagine the future of sound. The introduction of Soundwide establishes the foundation to build the most diverse and integrated ecosystem for audio creation. Now hosting a user base of upwards of 10M, the parent company will help customers benefit from the combination of different brands, the more integrated product portfolio, the increased value and the enhanced user experience Soundwide brings together.
Now joining Soundwide in that shared vision is Plugin Alliance and Brainworx, two companies founded by CEO Dirk Ulrich and staffed by 60 employees across the US and Germany. As a platform, Plugin Alliance offers creators flexibility and choice in selecting the right tools for their work, and offers industry partners a sales, marketing, and delivery platform to over 1 million user accounts. Brainworx is the flagship contributor of products to the marketplace, with a specialty in high-end software emulations of analog hardware from their international network of partners.
Alongside these new additions, Soundwide welcomes the newly formed Sound Stacks, born from the minds of Cesare Ferrari and Julian Storer, the creator of the industry-standard open-source audio application framework JUCE. Sound Stacks will drive the development of new audio platform technologies aimed at improving productivity and performance for audio developers across the industry.
In order to connect its mission to creators and empower communities worldwide, Soundwide has formed a new Artist Board, further building upon the relationships Native Instruments and iZotope have fostered with some of the industry’s leading musicians and producers. Inaugural board members include singer-songwriter Alicia Keys, recording and mix engineer Ann Mincieli, producer and rapper El-P of Run the Jewels, musician Jacob Collier, composer Ludwig Göransson, producer and engineer Noah “40” Shebib, production duo Take A Daytrip, singer-songwriter Tayla Parx, and producer and engineer Young Guru, all of whom have meaningful relationships within the Soundwide group, and who Soundwide considers to be among the most innovative and accomplished in the world. Collectively, the Artist Board has won 29 GRAMMY awards (from 77 nominations), and their own recorded music has amassed over 10B streams on YouTube and Spotify alone. By advising Soundwide at a regular cadence, the Board will provide critical guidance on creator needs, product roadmaps, community development, and new methods of fostering inclusive communities in the music industry.
Soundwide CEO Mark Cattini explains, “Going forward, we’re asking ourselves: ‘What do our community members need to tap into their ultimate creative workflow and how can we help get them there?.’ By first uncovering and understanding our community’s needs, we can map out our goals and move one step closer to the future of sound. Soundwide’s Artist Board provides a unique opportunity to offer up more seats at the table and collaborate with board members to bring new voices into the conversation.”
To celebrate the introduction of the parent company, Soundwide will be giving away Native Instruments’ Ethereal Earth, iZotope’s Neutron Elements and Plugin Alliance and Brainworx’s six plug-in Welcome Bundle, which will be available for free at Native Instruments, iZotope, and Plugin Alliance from April 12, 2022, until April 26th, 2022.
Soundwide’s mission is to make music and audio creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow. Stemming from the union of premier brands Native Instruments and iZotope, and including Plugin Alliance, Brainworx, and Sound Stacks, Soundwide’s collective vision is to inspire and empower creators to express themselves and reimagine the future of sound. Offering a world-class audio and music creation ecosystem, the brands under Soundwide have broad engineering capabilities across integrated software and hardware, AI and machine learning, cloud, and more. Currently they make up more than 600 staff, with offices across EMEA, NA and APAC regions, and a user base of over 10M.
Learn more about the Soundwide brands: