Curated Bundle Discontinuation
Plugin Alliance is committed to offering our customers the best possible total customer experience. To do this, we have to listen to our customers and respond to what they tell us. What customers have been telling us is that they love our Custom Bundle program, but our Curated Bundles? Not so much. A little background here: For the last few years, Plugin Alliance has been offering two types of bundles:
1. Curated Bundles, where we’ve assembled a collection of plugins. Typically categorized by studio application like our M/S Mastering Bundle, or all of the plugins from a particular brand like our 100% SPL Bundle, or even of a particular format such as our 100% AAX DSP bundle. These bundles were offered at discounts ranging from 30% to 60% for our All Bundle, which currently contains the entire offering from Plugin Alliance.
2. Custom Bundles, which allow you to pick just the plugins you want, and the discount for the entire bundle growing each time you add a plugin.
- 20% for 2 plugins
- 30% for 3 plugins
- 40% for 4 plugins
- 50% for 5–9 plugins
- 60% for 10 plugins
Our Custom Bundles have vastly outsold our Curated Bundle offerings. When you consider the flexibility of being able to buy the plugins you want, while still receiving the discount associated with a bundle purchase, this shouldn’t be surprising. So to give our customers more of what they want, we’ve decided to enhance our Custom Bundle program by adding the tiers above, maxing out at 60% off when you purchase 10 plugin. Curated Bundle sales will be discontinued, and with these new tiers in our Custom Bundle program, you can have the best of both worlds. With a custom bundle of 10 or more plugins, you’ll get the same discount you would have received by purchasing the All Bundle, but you the ability to pick just the plugins you want.
We also launched a new service that makes filling out your portfolio of Plugin Alliance products much easier.
Thank you so much for your continued support and as always, please feel free to reach out to us if you have any questions or concerns.