CHARACTER intelligently enhances the characteristics found in your source material by automatically adjusting complex sets of parameters rather than merely boosting a specific frequency region. This revolutionary approach allows you to get to the desired result far more quickly via just three intuitive controls.

The CHARACTER algorithm is based on Noveltech’s Intelligent Adaptive Filtering (IAF) technology. The processing affects both the frequency response and dynamic properties of the input material in a highly time-variable sense. CHARACTER intelligently identifies and enhances the characteristics in audio material that are pleasing to the human ear. One example of such characteristics is the time related attack and decay properties of the signal’s transients.

Focusing on the perceivably favored characteristics of the original musical instrument or voice, CHARACTER intelligently enhances the relevant characteristics found in the source by automatically adjusting complex sets of parameters rather than only statically boosting one specific frequency region.

This revolutionary approach allows for instant gratification since you only have three very intuitive parameters to tweak.

Keep in mind however, that CHARACTER doesn’t perform magic or miracles, though it may often sound like it. It can only emphasize characteristics already present in the source material.

Download the fully functional 14-day demo today. (No dongle required!)


  • Input gain

Cut/Boost your input signal (-48..+6dB)

  • Output gain

Cut/Boost your output signal (-48..+6dB)

  • Character

Amount of character signal being added to the boosted input signal (0..100%)

  • Target

Represents the relative position in the full frequency range of the input signal at the current time.

  • Mode

Mode 1 is optimized for percussive instruments and vocals.
Mode 2 is optimized for guitars and synths.
Mode 3 is optimized for bass guitar and pads.

  • Input Clip/Output Clip

Red LEDs start to illuminate when input/output signals clip.

  • Character Meter

Measures the amount of characterization

  • Presets

Includes 17 powerful presets.

  • A/B

Compare two different Character settings easily with the A/B switches.
Any changes you make will be stored automatically in the setting you are using.

Audio Examples

Industry Reviews

  • Soundprank/Colin E. Fisher
    Soundprank/Colin E. Fisher

    This modern-day exciter and tone enhancer is great for pulling up sections of frequencies and emphasizing the harmonics in a way that sounds REALLY good. The lack of analyzer or numbers in… Read More

  • Jody Wisternoff
    Jody Wisternoff

    Excellent top end brightener. Really opens the sound up, slightly reduces the low end, and is really useful when buss mixing.

Customer Reviews

  • ★★★★★
    The Secret Sauce for your Tracks
    by Eric Snodgrass
    A terrific plugin. It can help almost any track stand out yet still sit well within the overall mix.
    The simple interface is easy to use. Because the markings are minimal on the GUI it makes… Read More
  • ★★★★★
    Secret weapon
    by Mixtur
    I´ve been using this for years, starting with the TC Power core version. It´s probably been used on every single project I´ve ever done since and it´s simply stunning. I love it on acoustic… Read More
  • ★★★★★
    Noveltech Character
    by Harmoniver
    Absolutely insane effect. Incredibly easy to use and so, so worth it when it's on sale. Synths sound brighter, drums pop and basses become infectious, it deserves only the absolute first on your… Read More
  • ★★★★★
    Character Plugin
    by Antifluff
    Instantly useful. Has an immediately noticeable/beneficial sound once inserted in the signal chain -always a good sign right off the bat.
  • ★★★★★
    by Marty from LinMar
    Best $9.00 I've ever spent.
    This plugin is worth way more then Plugin Alliance charged on their famous "Black Friday" Sales Day!!
    Took me all of three minutes to fall in love with this… Read More


Supported Plugin Formats
AAX DSP, AAX Native, AU, AAX AudioSuite, Venue 32-bit, VST2, VST3

Supported Operating Systems
Mac OS X 10.8 through 10.12
Windows 7 through 10
Pro Tools 10.3.10 or higher or any VST/VST3/AU-compatible host running on a supported operating system

Intel CPU only (minimum 2 GHz recommended)

Intel-compatible CPU with SSE2 instruction set (Pentium 4 compatible or higher; minimum 2 GHz recommended)

System Requirements
Display resolution: 1440 × 900px or 1280 × 960px or higher
Memory: 2 GB RAM


With the Installation Manager, you can select, download and install just the Plugin Alliance products and formats you need for your system. During this initial release, we at Plugin Alliance look forward to hearing the feedback of our valued customers, as your input will help shape future versions of this utility.